24 September 2026 | Online

Dreamforce brings together the latest ideas, innovations and announcements shaping the future of CRM. But which of the many developments from San Francisco really matter for your business?

In this live webinar, DIA Digital Consulting and Canyon take a practical look at the key takeaways from Dreamforce 2026, from AIforce and Agentic AI to the latest Salesforce innovations. Together, we will separate the headlines from the developments that can have a real impact on your CRM strategy and operating model.

We will explore the key announcements from Dreamforce and discuss what they mean for sales, service and customer experience. How is Agentic AI changing the way teams work? What role does Claudeforce play in the Salesforce ecosystem? And where are the biggest opportunities – and challenges – for companies looking to move from AI experimentation to real business impact?

A particular focus will be on Canyon’s perspective as a Salesforce customer. Together with the Canyon team, we will discuss how these innovations are viewed from the customer side and which developments are relevant when shaping a future-ready CRM roadmap.
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Finally, we will look beyond the technology: What needs to change in your operating model to make Agentic AI work in practice? From processes and roles to governance and organizational readiness, we will highlight the key questions companies should be addressing now.
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Join Brigitte Müller, Hendrik Adam, Daniel Stange and Leon Bij de Vaate for an open conversation, practical insights and live Q&A directly from the Dreamforce experience in San Francisco.

Take away the key learnings, understand what matters for your CRM roadmap and bring your questions to the discussion.
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Register here
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Want to take the conversation further? Book a 1:1 sparring session with our experts and discuss what Claudeforce/AIforce, Agentic AI and the latest Salesforce innovations mean for your individual CRM strategy.

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