Award-Winning Salesforce Expertise

Canyon's existing Salesforce landscape had grown organically across multiple systems and partners – but lacked the technical coherence, performance, and integration depth needed for long-term scalability. With fragmented data, siloed experiences, and limited automation, the platform could no longer fully support Canyon’s ambitions for digital growth and personalized customer engagement.

DIA stabilized the existing system landscape through an assessment, technical refinement and architectural clean-up. As part of the DIA Managed Service, we optimized the core platform, integrated key systems incl. ERP and built a central customer portal. A unified data foundation was established using the CDP as a single source of truth – powering personalized campaigns, automation and service journeys.

The collaboration with DIA led to a 34% increase in transactions, driven by optimized service processes and smarter marketing orchestration. A fully integrated customer portal now delivers a 100% digital product experience across all key touchpoints. With the CDP as the single source of truth, Canyon benefits from intelligent segmentation, automated journeys, and real-time KPI tracking – including NPS and CLV.

The collaboration with DIA led to a 34% increase in transactions, driven by optimized service processes and smarter marketing orchestration. A fully integrated customer portal now delivers a 100% digital product experience across all key touchpoints. With the CDP as the single source of truth, Canyon benefits from intelligent segmentation, automated journeys, and real-time KPI tracking – including NPS and CLV.