Digital Excellence in Professional Sports

As a subsidiary of Eintracht Frankfurt, EintrachtTech is responsible for the digital transformation of the Bundesliga club. A key pillar of its strategy is delivering digital
experiences for fans through services such as the club app, ticketing, and the online store, while also integrating partners into its digital ecosystem and marketplace.

To further enhance its data-driven fan and customer communication, EintrachtTech partnered with DIA to optimize its Salesforce Marketing Cloud and prepare it for
future growth. DIA conducted a comprehensive health check, stabilized data flows into the Marketing Cloud, and introduced transparent monitoring to support efficient operations and future marketing use cases.

How does it work?

Challenge

As EintrachtTech continued the use of Salesforce Marketing Cloud, the existing setup had reached a level of complexity where further optimization became the next logical step. The team wanted to stabilize its data flows into the Marketing Cloud, streamline processes, and define a scalable target architecture while increasing transparency through monitoring to support future growth and new use cases.

Platform Stability

Data Foundation

Scalable Use Cases

Solution

DIA conducted a comprehensive Marketing Cloud health check to optimize the technical setup, improve configuration, performance, and governance, and establish a scalable target architecture. In parallel, DIA stabilized data flows into the MarketingCloud and introduced transparent monitoring, creating the basis for more efficient operations and the successful rollout of future marketing use cases.

Health Check

Governance & Performance

Stable Data Supply

Results

With an optimized setup and transparent monitoring in place, EintrachtTech now benefits from a more scalable and well-governed Marketing Cloud environment. Clean, stable data flows into Marketing Cloud give the team the confidence to launch new automated marketing use cases and scale them. Backed by DIA’s managed service, Marketing Cloud continues to evolve and improve over time.

Reliable Foundation

Scalable Automation

Marketing-Cloud Ready