EnBW is one of the largest energy companies in Germany and Europe, providing electricity, gas, water, and energy-related products and services to more than 5.5 million customers. In e-mobility, EnBW has become a market leader, operating Germanyâs largest fast-charging network. At the same time, the EnBW HyperNet gives drivers access to more than 900,000 charging points in Europe.
DIA supports EnBW by transforming their extensive charging infrastructure into a strong foundation for customer loyalty. We focus on deepening customer relationships through integrated digital loyalty strategies and high-end marketing automation that leverages real-time charging data to create a personalized experience.
EnBW / Fotograf: Endre Dulic
How does it work?
Challenge
EnBW faced the strategic need to strengthen customer loyalty in an increasingly competitive e-mobility market. The goal was to attract customers specifically to EnBWâs own charging hubs by offering added value that goes beyond the simple act of charging. This required a scalable, integrated loyalty platform capable of processing complex data from charging processes and user behavior across multiple European markets.
Customer Retention
Market Competition
Scalable Infrastructure
Solution
DIA designed and implemented a comprehensive CRM and loyalty solution tailored for the European charging network. By utilizing Salesforce Data Cloud and Loyalty Management, we integrated charging data directly into the customer profile. The solution is seamlessly controlled via the EnBW mobility+ app, ensuring that loyalty rewards and communication are part of the natural user journey. â
Loyalty Architecture
App Integration
Data Unification
Results
The implementation has turned charging data into a powerful engine for marketing automation. EnBW can now execute intensive, data-driven CRM campaigns that are precisely triggered by customer charging behavior. This result-oriented approach ensures a seamless end-to-end experience for EV drivers, fostering long-term brand preference and maximizing the utilization of EnBW's charging infrastructure.
Automated Marketing
360 Customer View
Enhanced Engagement
More outstanding experiences
Start a conversation that drives impact
Weâre curious about your goals and challenges. Letâs discuss how we can innovate and co-create together.
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