SCC Events | DIA Digital Consulting

Digitalizing the World’s Largest Running Stages

SCC EVENTS is one of the world's leading organizers of large-scale sports events, most notably the BMW BERLIN-MARATHON. Based in Berlin, the organization manages a diverse portfolio of endurance events, creating a community-driven ecosystem that promotes health and high-performance athletic experiences globally.

DIA supports this mission by transforming SCC EVENTS into a platform-based, technology-supported organization to improve efficiency in planning and management. By digitizing processes through a centralized Salesforce platform, we ensure seamless coordination and robust digital registration portals that perform reliably even under extreme traffic.

How does it work?

Challenge

Organizing world-class sporting events requires meticulous planning and the ability to manage massive surges in digital activity. SCC EVENTS faced the challenge of transitioning to a platform-based, technology-supported organizational structure to improve efficiency. They needed a system capable of handling seamless event coordination and digital registration for runners, volunteers, sponsors, international group partners and Expo exhibitors, even during periods of extreme website traffic.

Event Coordination

Fragmented Data

Digital Growth

Solution

DIA spearheaded the digitization and streamlining of all planning-related processes by implementing a centralized Salesforce platform. To address the diverse needs of their community, we developed dedicated Experience Cloud portals for volunteers and runners. These portals simplify the entire lifecycle of an event - from registration and internal communication to service workflows - ensuring a smooth user experience regardless of the load.

Experience Cloud

Streamlined Processes

Simplified Lifecycle

Results

The integration of Service Cloud and Marketing Cloud has empowered SCC EVENTS to deliver high-quality digital experiences that match the prestige of their physical events. By automating document management via Conga and establishing real-time bidirectional data synchronization between Salesforce and mika:timing's SportsPro suite, the organization has achieved a new level of operational transparency. The result is a scalable, robust infrastructure that supports the organization's growth while maintaining a personal, community-focused touch for every participant.

Marketing Cloud

Operational Transparency

Service Cloud