Shoptalk Europe in Barcelona is one of the most influential retail and commerce events in the world, uniting decision-makers, digital leaders, tech innovators, brands, marketplaces and solution providers from across Europe and beyond. The event focuses on the future of retail — from AI-driven commerce and data-powered growth to omnichannel excellence, customer experience and digital transformation.

Across several stages, attendees can expect a packed programme with high-impact keynotes, deep-dive sessions, case studies and hands-on masterclasses. Topics include AI and automation in commerce, next-gen customer journeys, unified commerce, retail media, logistics innovation, payment & checkout trends, marketplace strategies, emerging technologies and future consumer behaviour.

In the expansive expo hall, leading technology companies and retail solutions showcase cutting-edge platforms — from commerce infrastructure and marketing automation to analytics, supply-chain tools and customer engagement solutions. This creates the ideal environment to discover new partners, benchmark technologies and explore innovative approaches to scaling digital retail.

Above all, Shoptalk Europe is known for its unmatched networking experience. Through curated meetings, lounges, meetups and hosted programs, attendees connect with industry peers, founders, investors and innovators — making it one of the most valuable community events in the retail calendar.

Whether you're shaping your commerce strategy, exploring AI use cases or looking to future-proof your digital retail organisation, Shoptalk Europe delivers the insights, connections and inspiration you need.